WILMINGTON, NC (WWAY) — A Wilmington-based oyster bar is taking seafood to a new level.
After a viral tweet about shrimp tails unearthed inside a box of Cinnamon Toast Crunch took the internet by storm, Shuckin’ Shack CEO Jonathan Weathington decided to launched a version of its own: Cinnamon Toast Crunch Shrimp.
“There are few things as terrifyingly unwelcome as finding unexpected items in our food,” Weathington said. “It can be a make-or-break moment for restaurants, especially. That being said, as we heard about the story and watched the flurry of tweets unfold, we decided to have some fun with it. Mostly, we were curious if it would even taste good.”
The result: double battered fried shrimp made with buttermilk, flour and Cinnamon Toast Crunch and served with a side of Sweet Thai Chili sauce.
While the creation was purely experimental and not meant for sale, the restaurant says those adventurous customers can now experience the taste for themselves as a secret off-menu item available for a limited time at the Wilmington location.
“At Shuckin’ Shack, we are all about having fun with our food,” Weathington said. “While the initial story was certainly off-putting, the flavor profile of pairing Cinnamon Toast Crunch with shrimp is unexpectedly good. No one wants shrimp tails swimming around in their cereal but we thought it might be fun to see what (purposefully made) fried cinnamon shrimp would taste like! Who knows, if there’s enough demand – maybe we’ll give General Mills a call about a collab.”
Shuckin’ Shack is located in downtown Wilmington at 127 N Front Street.
The Link LonkMarch 27, 2021 at 01:07AM
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Cinnamon Toast Crunch shrimp? Yes, and you can now get it at this Wilmington restaurant - WWAY NewsChannel 3
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