Cinnamon Toast Crunch Shrimp? Man says he found shrimp tails in cereal - TODAY

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The Cinnamon Toast Crunch team said they reported the incident to quality control and need to do further research before coming to a conclusion. After some public discourse about what transpired, the company tweeted to Karp the shrimp tails were not, in fact, shrimp tails.

"Ok, we’ll after further investigation with my eyes, these are cinnamon coated SHRIMP TAILS, you weirdos. I wasn’t all that mad until you now tried to gaslight me?," Karp wrote.

Seth Rogan replied to the viral thread, too, with some sage advice.

I’d cut my mouth off if I were you.

— Seth Rogen (@Sethrogen) March 23, 2021

Padma Lakshmi also retweeted the now very viral situation, commenting "Sweet & savory."

She isn't wrong.

Jokes aside (at least, we hope Rogan is joking), TODAY reached out to a spokesperson for General Mills to get a statement about Karp's alleged findings.

"While we are still investigating this matter, we can say with confidence that this did not occur at our facility," company spokesperson Mike Siemienas said in statement. "We are waiting for the consumer to send us the package to investigate further. Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us."

According to a Tuesday morning update from Karp, the comedian isn't set on sending them the tails.

AM UPDATE: I feel fine. I am going to get the black stuff tested today, and also going to talk to the Costco. Most importantly, nothing new from General Mills since they asked me to send them the shrimp tails that they had tried to convince me was sugar.

— Jensen Karp (@JensenKarp) March 23, 2021

But he is actively trying to get to the bottom of the situation, especially because consuming rat droppings can be potentially harmful to his health.

"I am currently at a hospital, as poison control suggested they test the black parts — as I ate a bowl," Karp told TODAY on Tuesday afternoon. "People have said they can help, but this is all I’m currently doing."

Karp added that he has not heard anything else from General Mills about the matter and has not heard from Costco at all, despite reaching out after the incident occurred Monday.

According to a 2019 study about unwanted creatures like bugs, rodents and even birds in produce, there's a lack of transparency for documenting such incidents, though the U.S. Food and Drug Administration does have a complaint document consumers are encouraged to fill out following a creepy-crawly finding.

So, it looks the Karps' crustacean remains may be a case for the FDA ... or maybe King Triton.

Erica Chayes Wida

Erica Chayes Wida is an award-winning journalist, food writer and recipe editor who helmed a local newspaper before joining TODAY's freelance team. A mother of two, she loves singing, collecting old vinyl and, of course, cooking. Erica is forever on a worldwide quest to find the best ham and cheese croissant and brainstorms best over a sauce pot of bubbling pasta sauce. Her work has been featured on BBC Travel, Saveur, Martha Stewart Living and PopSugar. Follow along on Instagram.

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March 24, 2021 at 09:42PM
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Cinnamon Toast Crunch Shrimp? Man says he found shrimp tails in cereal - TODAY

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